Rowan Lawrence, Stella Lynch, Griffin Wilson, Maxine Yeakel 

4th Industrial Revolution BUS 1440    

Professor Rodas 

6, November 2025

           Executive Summary

Athletes today have more data than ever—but less insight than they need to improve performance. Despite a $90B wearable market, most devices focus on general fitness, not sport-specific skill improvement. This gap represents a major opportunity for AI-driven performance coaching.That is why we are proposing Ath-lytics because there is a clear gap in personalized athletic performance technology, especially for sports like lacrosse, hockey, golf, softball, baseball, and tennis. While wearable devices like Fitbits and Apple Watches can track basic metrics (heart rate, calories, distance), they do not provide sport-specific, AI-driven feedback that helps athletes improve technique, efficiency, and performance. Current athletic technology primarily focuses on fitness tracking rather than skill development. According to Statista, the wearable fitness technology market is valued at over $90 billion, yet most products emphasize general health data—steps, sleep, heart rate—rather than sport-specific skill improvement. Research by SportsTechX found that fewer than 10% of sports tech startups use AI and motion tracking together to provide individualized performance insights. Many athletes and coaches rely on manual observation and video review, which can be inconsistent and time-consuming. There is a massive opportunity in this market, as millions of athletes play sports and don't receive the timely feedback needed to improve their game. We sent out a survey to a handful of Division 1 athletes and high school players.  We got tremendous results. 61% said they don't feel like they get enough critical feedback during in-season practice or training. And 96.8% said they would be interested in a device that incorporates IoT sensors and AI, tracks your reps, sets, and performance, and provides detailed feedback? Lastly, 96.8% also said they feel receiving thorough feedback from our unique AI model would improve their performance in their sport in the long run.

We've developed a device and software that uses IoT devices to track an athlete's movements. It then turns that data into a format sent to a computer, where our unique AI model analyzes it and provides feedback and advice for players to use in practice. Our unique AI model, called Ath-lytics, is a generative AI — kind of like ChatGPT — but tailored to your specific sport, such as Lacrosse, Hockey, Golf, softball, baseball, or Tennis. This is important because no device has yet been created to help athletes enhance their performance. This transforms training from subjective to data-driven—giving every athlete access to the kind of analysis once reserved for professionals.

Our target audience for Ath-lytics includes active individuals ages 16-35 of all genders, ranging from high school students and college athletes to coaches and professional players. At middle- to upper-income levels ($40,000–$120,000 annually), they have access to quality sports facilities and technology in North American urban and suburban areas. These individuals are passionate about their sport, personal growth, and future performance improvement, valuing innovation and data-driven progress. Ath-lytics—a cutting-edge device and AI-powered software—uses Internet of Things (IoT) technology to track athletes' movements and transform that data into personalized feedback. Unlike anything currently available, our generative AI model tailors insights to each sport — lacrosse, hockey, golf, softball, baseball, and Tennis — helping athletes of all levels refine their skills and reach peak performance.

According to the Estimated Probability of Competing in College Athletics, there are 98,014 lacrosse players. 191,036 High school tennis players. 80,970 golf players. 344,952 high school softball players. 471,701 high school baseball players. 8,601 high school ice hockey players. For college athletes, there are 5,733 men and women. Lacrosse men and women: 13,481 college athletes. Softball: 21,646 college athletes. Tennis men and women, 8,343 college athletes. Ice Hockey: 2,888 college athletes. For professional athletes, men's lacrosse, the U.S. league Premier Lacrosse League (PLL), there are eight teams with rosters of  25 players each, making 200 pro players in that league." In men's professional ice hockey, the NHL says, "There were 726 players on opening-night rosters in the 2025 season." 92 professional women's lacrosse players, according to the WLL. For Tennis, 2,920 between males and females. In Major League Baseball (MLB) alone, there are 1,000 active players on rosters each season. The PGA says 30,000 professional golfers. There are 60 professional women's softball players, according to the Athletes Unlimited Softball League (AUSL). For a more precise number, we estimate around 1,273,762 people interested in buying our product, with millions of others in the sports world who could see potential in it. Across six sports in North America, there are approximately 1.27 million potential users, representing an initial market opportunity exceeding $1 billion in annual revenue potential.”